We’re Trout Creative Thinking, a brand strategy, creative and digital agency for the built environment. We work with the brands that build, supply and shape the places people live and work in, across Australia, New Zealand and the US.
Work
The feed

Inspiration, ideas and insights from the world of creativity, strategy and business building; that’s The Deep Dive. It’s the stuff we'd send you anyway, if we had your email.

In the September edition of The Deep Dive, we get all human. Hear our first Founder Stories chat with the human that built Laddr, CEO Andrew Watt and discover the importance of human lived values with Executive Director Lizzy Geremia.

Before an idea goes out into the world, we believe in putting it in front of real people. A night of high design and elevated brand experience. Bringing people together to test, explore, challenge assumptions and gather real insight.

Naming is one of the most creative (and complex) parts of building a brand. It takes strategy, storytelling and judgement – the parts that will always belong to people. But once you have a shortlist, the less glamorous work begins.
-5.webp)
Hear from Trout’s Strategy Lead, Clare Acheson about What is a Living Brand? and how to get your brand into the hands of your customers on the Skills & Wellbeing stage at Australia’s largest construction event. Register for free tickets.

Trout is proud to announce that the branding we completed for Casa Chow has recently been awarded a finalist in this years AGDA annual awards.

The Works in Cremorne is all about transformation, connection and growth.Trout played a key role on Branding, Placemaking, Way Finding, WaterWell brand and Interaction Design, Digital Screens, Naming and Copywriting.

Trout worked with Reach’s facilitators to develop the 7×7 Challenge, which invites participants to undertake 7 different personal growth challenges over 7 days, sharing the experience and seeking donations via social media.

A creative marketing strategy for premium Swedish home appliance brand ASKO, conceived by Trout Creative Thinking, gives the globally established brand a local flavour.

Learn about our approach to brand-building, and how our specialisation in creative services for ‘living brands’—brands that appeal to tradespeople, builders, specifiers, architects, designers and homemakers—gives our clients a head start.

A collaborative effort between Trout Creative Thinking and Reece Bathrooms, Imagin3D gives renovators the ability to create and plan their dream bathroom for free using real products, materials, surfaces and colours.

In partnership with Design Show Australia, we talk to industry tastemakers about nurturing the value of Australian creativity.

Changing building standards, climate upheaval and a renewed sense of neighbourly community is influencing design’s take on sustainability. Design Show Australia and Trout talk sustainable futures.

Reviving workplaces after global work-from-home orders is presenting challenges for employers and designers. How can we create spaces that are magnetic, personal and democratised?

Learn about balancing hygiene, holistic wellness and service-led luxury in emerging health, wellness and beauty spaces.


