How we rebranded Parkwood Doors as a B2B2C sales tool.

Parkwood: a tall black timber pivot front door standing open into a sunlit hallway with a potted fiddle-leaf fig

Parkwood Doors is a family and founder-led New Zealand business. They’ve been manufacturing doors for the Australian and NZ market from their factory in Whanganui for over 30 years.

Trout spent a day with Parkwood gathering ingredients to refresh their brand. We took inspiration from the people in the factory, their leaders, their sales team and customers to build a brand that blends the dedication of the Parkwood people with the beauty of the end result.

Two Parkwood factory workers in black polos carrying a large flat panel through the workshop

A bearded worker in a black polo spraying a bottle over a workbench in the factory

A worker wearing ear defenders operating a large saw on the factory floor

Yellow finish being dispensed from a machine nozzle into a graduated mixing cup

A black pivot front door with a sidelight set into a rendered concrete entry, framed by a red-flowering tree in dappled sunlight

An open Parkwood brochure, one dark page headed “Enhanced aluminium technology.”

The brand itself needed to work hard.

The biggest challenge for Parkwood Doors sits with the number of audiences they have to engage. The builder and aluminium fabricator drives the spec, ultimately influencing the homeowner.

So, the brand had to stretch.

It needed to align the business to one single promise (everyone from the factory to customer service). It needed to be used as a sales tool for builders and fabricators. And it needed to inspire homeowners.

For us, the story of the Parkwood Doors brand refresh has been far more than a cosmetic overhaul. It’s been about building true B2B2C advantage to help Parkwood Doors win.